Concepedia

Sterling Hook

SH

1

Publications

195

Citations

1

H-Index

1997

Active since

Affiliations

University of Toronto(Current)

Sterling Hook is an author at University of Toronto specializing in behavioral economics, social psychology, and behavioral decision making.

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Publications per year

1997–1997

1

Publications

1

When success breeds failure: the role of self-efficacy in escalating commitment to a losing course of action

Glen Whyte, Alan M. Saks, Sterling Hook · Journal of Organizational Behavior · 1997 · 195 citations

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