Concepedia
Statistics
Publications
9
Citations
1.3K
H-Index
Active since
1991
Affiliations
George Mason University(Current)
Middlebury Institute of International Studies at Monterey
Victor V. Cordell is an author at George Mason University specializing in business, marketing, and marketing management.
Publications per year
1991–2008
Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants
Victor V. Cordell, Nittaya Wongtada, Robert L. Kieschnick · Journal of Business Research · 1996 · 446 citations
Business, Marketing, Consumer Protection +6
Effects of Consumer Preferences for Foreign Sourced Products
Victor V. Cordell · Journal of International Business Studies · 1992 · 408 citations
Business, Economics, Marketing +14
Consumer knowledge measures as predictors in product evaluation
Victor V. Cordell · Psychology and Marketing · 1997 · 161 citations
Business, Marketing, Marketing Management +9
Competitive context and price as moderators of country of origin preferences
Victor V. Cordell · Journal of the Academy of Marketing Science · 1991 · 111 citations
Business, Marketing, Marketing Management +13
Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk
Victor V. Cordell · Journal of International Consumer Marketing · 1993 · 81 citations
Business, Marketing, Marketing Management +16
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