Concepedia

Author

Hsiao-Ching Lee

National Kaohsiung University of Applied Sciences

Also Known As

Hsiao-Ching Lee

3

Publications

99

Citations

1

H-Index

9

Concepts

All Affiliations

National Kaohsiung University of Applied Sciences
HL

About

Hsiao-Ching Lee is an author at National Kaohsiung University of Applied Sciences specializing in brand awareness, visual culture, and visual arts.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Marketing

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3

Brand Development

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4

Visual Marketing

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Brand Awareness

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Hsiao-Ching Lee

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1

Publications

99

Citations

1

H-Index

YearCitations

The role of visual art in enhancing perceived prestige of luxury brands

Hsiao-Ching Lee, Weiwei Chen, Chih‐Wei Wang

Marketing Letters

2014

99

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