Johannes Beckert

The importance of communicating change

Charlotte Schulz-Knappe, Thomas Koch, Johannes Beckert · Corporate Communications An International Journal · 2019 · 60 citations

Management, Organization Studies, Organizational Behavior +15

The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content

Johannes Beckert, Thomas Koch, Benno Viererbl et al. · International Journal of Advertising · 2020 · 58 citations

Social Sciences, Communication, Social Psychology +16

Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective

Nils S. Borchers, Jens Hagelstein, Johannes Beckert · International Journal of Advertising · 2022 · 42 citations

Business, Marketing, Marketing Management +16

A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising

Johannes Beckert · Journalism · 2022 · 26 citations

Social Sciences, Communication, Marketing +17

Advertising in disguise? How disclosure and content features influence the effects of native advertising

Johannes Beckert, Thomas Koch, Benno Viererbl et al. · Communications · 2020 · 23 citations

Business, Communication, Marketing +17