Statistics
Publications
1
Citations
58
H-Index
1
Active since
1971
Gerald I. Eyrich is an author specializing in business-to-business marketing, customer loyalty, and strategic marketing.
Publications per year
1971–1971
1
1
Marketing: Theory and Application
Jac L. Goldstucker, Walter B. Wentz, Gerald I. Eyrich · Journal of Marketing · 1971 · 58 citations
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