Concepedia

Obinna C. Ojiaku

OC

5

Publications

166

Citations

5

H-Index

2018

Active since

Affiliations

Nnamdi Azikiwe University(Current)

University of Gävle

Obinna C. Ojiaku is an author at Nnamdi Azikiwe University specializing in management, marketing, and business.

ORCID

Top concepts

Publications per year

2018–2023

5

Publications

5

Determinants of entrepreneurial intentions among young graduates: perspectives of push-pull-mooring model

Obinna C. Ojiaku, Anayo D. Nkamnebe, Ireneus Nwaizugbo · Journal of global entrepreneurship research · 2018 · 83 citations · Full text

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Obinna C. Ojiaku, Aihie Osarenkhoe · Global Business Review · 2018 · 27 citations

, , +22

Cognitive-affective predictors of green purchase intentions among health workers in Nigeria

Obinna C. Ojiaku, Benson E. Achi, Vincent O. Aghara · Management Science Letters · 2018 · 20 citations · Full text

Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs: An UTAUT perspective

Promise I. Ebizie, Anayo D. Nkamnebe, Obinna C. Ojiaku · British Journal of Marketing Studies · 2022 · 19 citations · Full text

, , +16

Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context

Obinna C. Ojiaku, Ebuka Christian Ezenwafor, Aihie Osarenkhoe · International Journal of Technology Marketing · 2023 · 17 citations · Full text

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