Concepedia

Balakrishna Grandhi

BG

9

Publications

511

Citations

9

H-Index

2015

Active since

Affiliations

Synergy University Dubai(Current)

University of Nicosia

University of Palermo

Indian Institute of Technology Kharagpur

University of Turin

Balakrishna Grandhi is an author at Synergy University Dubai specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyBrand StrategyConsumer BehaviorDigital MarketingStrategic ManagementEducationAdvertising

Publications per year

2015–2023

9

Publications

9

Refining the relation between cause-related marketing and consumers purchase intentions

Alberto Ferraris, Manlio Del Giudice, Balakrishna Grandhi et al. · International Marketing Review · 2019 · 109 citations · Full text

Customer Satisfaction, Consumer Study, Crm Ga +17

Data-driven marketing for growth and profitability

Balakrishna Grandhi, Nitin Patwa, Kashaf Saleem · EuroMed Journal of Business · 2020 · 106 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +22

What a Waste! A Study of Food Wastage Behavior in Singapore

Balakrishna Grandhi, Jyothsna Singh · Journal of Food Products Marketing · 2015 · 93 citations

Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support

Sheshadri Chatterjee, Ranjan Chaudhuri, Georgia Sakka et al. · Sustainability · 2021 · 76 citations · Full text

Digital Marketing, Social Marketing, Education +19

Unpacking stakeholder relationship management in the public and private sectors: the comparative insights

Zhanna Belyaeva, S. M. Riad Shams, Gabriele Santoro et al. · EuroMed Journal of Business · 2020 · 61 citations

Education, Multi-stakeholder Research, Stakeholder Analysis +21

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