Concepedia
Statistics
Publications
4
Citations
56
H-Index
Active since
2021
Affiliations
University of Dubai(Current)
Synergy University Dubai
Sohar University
Mahwish Sindhu is an author at University of Dubai specializing in marketing, brand image dimensions, and family business.
Publications per year
2021–2024
When do family brand personalities lead to brand loyalty? A study of family‐owned fashion retailers in Pakistan
Mahwish Sindhu, Irfan Saleem, Muhammad Arshad · Global Business and Organizational Excellence · 2021 · 18 citations
Business, Marketing, Marketing Management +13
Enhancing Power Grid Resilience against Cyber Threats in the Smart Grid Era
R. Padmavathy, Sanjeev Kumar Singh, Mahwish Sindhu et al. · E3S Web of Conferences · 2024 · 15 citations · Full text
Computing, Cybersecurity, Information Technology +17
Impact of Industry 4.0 on firms' sustainable development in the GCC economies
Saif Ur Rehman, Yacoub Haider Hamdan, Mahwish Sindhu · Brazilian Journal of Operations & Production Management · 2024 · 13 citations · Full text
Management, Strategic Management, Sustainability Management +14
When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels
Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, Irfan Saleem · Asia Pacific Journal of Marketing and Logistics · 2024 · 10 citations
Business, Hospitality Management, Marketing +15
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