Norman Chiliya

Impact of level of education and experience on profitability of small grocery shops in South Africa

Norman Chiliya, Mornay Roberts-Lombard · The International Journal of Business & Management · 2012 · 51 citations

Economics, Food Marketing, Economic Development +5

Factors Affecting Small Micro Medium Enterprises’ (SMMEs) Adoption of E-Commerce in the Eastern Cape Province of South Africa

Norman Chiliya, Cornelius. K. Chikandiwa, Bola Afolabi · International Journal of Business and Management · 2011 · 43 citations · Full text

Electronic Marketplace, Smmes Ability, Mobile Commerce +13

The impact of marketing strategies on profitability of small grocery shops in South African townships

Norman Chiliya, George Herbst, Mornay Roberts-Lombard · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2009 · 34 citations · Full text

Brand Strategy, Consumer Research, Small Grocery Shops +22

How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services

Diana Y. Demba, Norman Chiliya, Tinashe Chuchu et al. · Communicare Journal for Communication Studies in Africa · 2022 · 23 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +21

E-banking adoption by customers in the rural milieus of South Africa: A case of Alice, Eastern Cape, South Africa

Reginald Masocha, Norman Chiliya, Stanislous Zindiye · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 21 citations · Full text

Customer Satisfaction, New Technologies, Digital Marketing +19