Statistics
Publications
1
Citations
19
H-Index
1
Active since
2022
Affiliations
University of Cape Town(Current)
Michaela Franco is an author at University of Cape Town specializing in churn detection, customer behavior analytics, and behavioral churn indicators.
Publications per year
2022–2022
1
1
What social media sentiment tells us about why customers churn
James Lappeman, Michaela Franco, Victoria Warner et al. · Journal of Consumer Marketing · 2022 · 19 citations · Full text
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