Swapnesh Masrani

Storytelling and the scenario process: Understanding success and failure

Gary Bowman, Brad MacKay, Swapnesh Masrani et al. · Technological Forecasting and Social Change · 2012 · 98 citations

Digital Storytelling, Organizational Communication, Arts +4

Management Education in the UK: The Roles of the British Academy of Management and the Association of Business Schools

Swapnesh Masrani, Allan P. O. Williams, Peter McKiernan · British Journal of Management · 2011 · 22 citations · Full text

Bureaucracy, Responsible Management Education, Institutional Environment +13

Tata: the global corporation that built Indian capitalism

Swapnesh Masrani · Business History · 2021 · 22 citations

History Of International Business, Built Indian Capitalism, Industrial Policy +10

Strategy options and cognitive freezing: The case of the Dundee jute industry in Scotland

Swapnesh Masrani, Peter McKiernan · Futures · 2006 · 19 citations

Strategy Options, Cognitive Freezing, Management +6

Accounting as a legitimising device in voluntary price agreements: The Dundee jute industry, 1945–1960

Swapnesh Masrani, Peter McKiernan · Critical Perspectives on Accounting · 2011 · 12 citations

Accounting, Accounting Policy, Accounting Practice +7