Ana Isabel Martínez Senra is an author at Universidade de Vigo specializing in business, business strategy, and management.
Top concepts
BusinessManagementBusiness StrategyStrategic ManagementMarketingInnovation AdoptionIndustrial OrganizationStrategyInnovationEngineering
Publications per year
2015–2022
5
5
María de los Ángeles Quintás Corredoira, Ana Isabel Martínez Senra, António Sartal · Sustainability · 2018 · 48 citations · Full text
Environmental Performance, Green Marketing, Innovation Adoption +29
Balancing Offshoring and Agility in the Apparel Industry: Lessons From Benetton and Inditex
António Sartal, Ana Isabel Martínez Senra, José M. García · Fibres and Textiles in Eastern Europe · 2017 · 17 citations · Full text
International Economics, Global Production Network, Industrial Organization +22
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