Concepedia

Mervi Luonila

ML

Statistics

Publications

8

Citations

167

H-Index

8

Active since

2015

Affiliations

University of the Arts Helsinki(Current)

University of Lapland

University of Turku

Mervi Luonila is an author at University of the Arts Helsinki specializing in event management, festival management, and management.

Publications per year

2015–2021

8

Publications

8

Segmentation of music festival attendees

Maarit Kinnunen, Mervi Luonila, Antti Honkanen · Scandinavian Journal of Hospitality and Tourism · 2018 · 36 citations · Full text

Humanities, Marketing, Festival Studies +16

Creating a stir: the role of word of mouth in reputation management in the context of festivals

Mervi Luonila, Kati Suomi, Marjana Johansson · Scandinavian Journal of Hospitality and Tourism · 2015 · 26 citations

Management, Marketing, Marketing Management +10

The Role of Festivals and Events in the Regional Development of Cities: Cases of Two Finnish Cities

Mervi Luonila, Tanja Johansson · Event Management · 2015 · 23 citations

Management, Regional Planning, Event Management +11

Ironic festival brand co-creation

Kati Suomi, Mervi Luonila, Jaana Tähtinen · Journal of Business Research · 2018 · 22 citations

Management, Marketing, Marketing Management +7

Unraveling Mechanisms of Value Cocreation in Festivals

Mervi Luonila, Kati Suomi, Tanja Lepistö · Event Management · 2018 · 19 citations

Management, Tourism Management, Event Management +11

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