María del Mar Gálvez‐Rodríguez

Exploring dialogic strategies in social media for fostering citizens’ interactions with Latin American local governments

María del Mar Gálvez‐Rodríguez, Alejandro Sáez-Martín, Manuela García-Tabuyo et al. · Public Relations Review · 2018 · 91 citations

Humanities, Social Media, Latin American Study +13

Drivers of Twitter as a strategic communication tool for non-profit organizations

María del Mar Gálvez‐Rodríguez, María del Carmen Caba Pérez, Manuel López-Godoy · Internet Research · 2016 · 56 citations

Social Medium Monitoring, Online Communication, Media Innovation +23

Exploring best practices for online engagement via Facebook with local destination management organisations (DMOs) in Europe: A longitudinal analysis

María del Mar Gálvez‐Rodríguez, Juana Alonso-Cañadas, Arturo Haro de Rosario et al. · Tourism Management Perspectives · 2020 · 56 citations

Longitudinal Analysis, Social Networks, Social Media +15

Facebook: A new communication strategy for non-profit organisations In Colombia

María del Mar Gálvez‐Rodríguez, María del Carmen Caba Pérez, Manuel López-Godoy · Public Relations Review · 2014 · 26 citations

New Communication Strategy, Social Media, Organizational Communication +11

Building online citizen engagement for enhancing emergency management in local European government

María del Mar Gálvez‐Rodríguez, Arturo Haro de Rosario, Manuela García-Tabuyo et al. · Online Information Review · 2018 · 26 citations