Barbara Miller Gaither

Author

Elon University ORCID

Also Known As

Barbara Gaither, Barbara Miller Gaither

Publications

367

Citations

H-Index

Concepts

All Affiliations

Elon University University of North Carolina at Chapel Hill

About

Barbara Miller Gaither is an author at Elon University specializing in corporate social responsibility, corporate responses, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	213
2	Arts	5	5	253
3	Management	5	5	195
4	Social Sciences	2	2	145
5	Education	1	1	43

Barbara Miller Gaither

Publications

344

Citations

H-Index

Page 1

	Year	Citations
Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues Lucinda Austin, Barbara Miller Gaither, T. Kenn Gaither The Journal of Public Interest Communications Corporate Social AdvocacyPublic OpinionPolitical BehaviorCommunicationCorporate Political Activity	2019	113
Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy Barbara Miller Gaither, Lucinda Austin, Morgan E. Collins The Journal of Public Interest Communications Gun Control ReformCorporate Social AdvocacyPublic OpinionCorporate Political ActivityPublic Relations	2018	58
Delineating CSR and social change: Querying corporations as actors for social good Barbara Miller Gaither, Lucinda Austin, MaryClaire Schulz Public Relations Inquiry EducationSocial ChangeDistinguish CsrManagementCorporate Responsibility	2018	43
Redefining fit: examining CSR company-issue fit in stigmatized industries Lucinda Austin, Barbara Miller Gaither Journal of Brand Management Social IdentityCsr Company-issue FitManagementBusinessCorporate Responses	2018	41
Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries Lucinda Austin, Barbara Miller Gaither Public Relations Review Social StigmaSocial IdentityStigmatizationSocially Responsible ProductSocial Impact	2017	32
Examining Public Response to Corporate Social Initiative Types Lucinda Austin, Barbara Miller Gaither Social Marketing Quarterly Corporate Social InitiativesDigital MarketingSocial MarketingSocial InfluenceSocial Media Posts	2016	21
Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse Barbara Miller Gaither, T. Kenn Gaither Mass Communication & Society	2016	18
Campaign and corporate goals in conflict: Exploring company-issue congruence through a content analysis of Coca-Cola’s twitter feed Barbara Miller Gaither, Lucinda Austin Public Relations Review Social MediaMedia ActivismBusinessCorporate ResponsesExploring Company-issue Congruence	2016	18

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