Concepedia

Barbara Miller Gaither

BM

8

Publications

344

Citations

8

H-Index

2016

Active since

Affiliations

Elon University(Current)

University of North Carolina at Chapel Hill

Barbara Miller Gaither is an author at Elon University specializing in corporate social responsibility, corporate responses, and business.

Top concepts

Corporate Social ResponsibilityBusinessCorporate ResponsesSocial ResponsibilityArtsManagementStakeholder EngagementMarketingPublic RelationsAdvocacy

Publications per year

2016–2019

8

Publications

8

Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues

Lucinda Austin, Barbara Miller Gaither, T. Kenn Gaither · The Journal of Public Interest Communications · 2019 · 113 citations · Full text

Corporate Social Advocacy, Public Opinion, Political Behavior +24

Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy

Barbara Miller Gaither, Lucinda Austin, Morgan E. Collins · The Journal of Public Interest Communications · 2018 · 58 citations · Full text

Gun Control Reform, Corporate Social Advocacy, Public Opinion +29

Delineating CSR and social change: Querying corporations as actors for social good

Barbara Miller Gaither, Lucinda Austin, MaryClaire Schulz · Public Relations Inquiry · 2018 · 43 citations

Education, Social Change, Distinguish Csr +18

Redefining fit: examining CSR company-issue fit in stigmatized industries

Lucinda Austin, Barbara Miller Gaither · Journal of Brand Management · 2018 · 41 citations

Social Identity, Csr Company-issue Fit, Management +6

Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries

Lucinda Austin, Barbara Miller Gaither · Public Relations Review · 2017 · 32 citations

Social Stigma, Social Identity, Stigmatization +10

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