Concepedia

Ildikó Kovács

IK

Statistics

Publications

12

Citations

350

H-Index

12

Active since

2017

Affiliations

Budapest University of Economics and Business(Current)

University of Pannonia

Ildikó Kovács is an author at Budapest University of Economics and Business specializing in marketing, marketing management, and business.

Publications per year

2017–2024

12

Publications

12

Perceived Consumer Effectiveness and Willingness to Pay for Credence Product Attributes of Sustainable Foods

Ildikó Kovács, Éva Réka Keresztes · Sustainability · 2022 · 69 citations · Full text

Natural Resources, Food Science, Marketing +17

The Importance of Food Attributes and Motivational Factors for Purchasing Local Food Products: Segmentation of Young Local Food Consumers in Hungary

Ildikó Kovács, Marietta Balázsné Lendvai, Judit Beke · Sustainability · 2022 · 67 citations · Full text

Business, Food Science, Marketing +17

Digital marketing employability skills in job advertisements – must-have soft skills for entry level workers: A content analysis

Ildikó Kovács, Kornelia Vamosi Zarandne · Economics & Sociology · 2022 · 43 citations · Full text

Education, Marketing, Marketing Management +17

PERCEPTIONS AND ATTITUDES OF GENERATION Z CONSUMERS TOWARDS SUSTAINABLE CLOTHING: MANAGERIAL IMPLICATIONS BASED ON A SUMMATIVE CONTENT ANALYSIS

Ildikó Kovács · Polish Journal of Management Studies · 2021 · 33 citations · Full text

Arts, Marketing, Marketing Management +10

Qualitative study of preferences and attitudes towards honey consumption in Hungary

Titanilla Oravecz, Ildikó Kovács · Analecta Technica Szegedinensia · 2019 · 25 citations · Full text

Business, Marketing, Nutrition +17

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