Éva Réka Keresztes

ÉR

Statistics

Publications

Citations

131

H-Index

Active since

2022

Affiliations

Budapest University of Economics and Business(Current)

Éva Réka Keresztes is an author at Budapest University of Economics and Business specializing in marketing, marketing management, and sustainability attitudes.

ORCID

Publications per year

2022–2024

Publications

Perceived Consumer Effectiveness and Willingness to Pay for Credence Product Attributes of Sustainable Foods

Ildikó Kovács, Éva Réka Keresztes · Sustainability · 2022 · 69 citations · Full text

Natural Resources, Food Science, Marketing +17

Exploratory Analysis of Blockchain Platforms in Supply Chain Management

Éva Réka Keresztes, Ildikó Kovács, Annamária Horváth et al. · Economies · 2022 · 25 citations · Full text

Management, Management Information Systems, Supply Chain Management +14

Young Employees’ Perceptions about Employability Skills for E-Commerce

Ildikó Kovács, Éva Réka Keresztes · Economies · 2022 · 19 citations · Full text

Business, Marketing, Marketing Management +15

Digital Innovations in E-Commerce: Augmented Reality Applications in Online Fashion Retail—A Qualitative Study among Gen Z Consumers

Ildikó Kovács, Éva Réka Keresztes · Informatics · 2024 · 18 citations · Full text

Business, Marketing, Marketing Management +16

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