Concepedia

José Daniel Barquero Cabrero

JD

Statistics

Publications

2

Citations

33

H-Index

2

Active since

2021

Affiliations

EAE Business School(Current)

José Daniel Barquero Cabrero is an author at EAE Business School specializing in communication, social sciences, and brand management.

Publications per year

2021–2023

2

Publications

2

Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

José Daniel Barquero Cabrero, Bárbara Castillo-Abdul, Juan Andrés Talamás-Carvajal et al. · Humanities and Social Sciences Communications · 2023 · 19 citations · Full text

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Social networks as a vehicle for happiness management in university governance

José Daniel Barquero Cabrero, David Caldevilla Domínguez, Almudena Barrientos–Báez et al. · Corporate Governance · 2021 · 14 citations

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