Concepedia

Mas Wahyu Wibowo

MW

5

Publications

200

Citations

5

H-Index

2016

Active since

Affiliations

Mercu Buana University(Current)

University of Technology Malaysia

Mas Wahyu Wibowo is an author at Mercu Buana University specializing in consumer behavior, consumer research, and health sciences.

Top concepts

HealthMarketingFood PolicyFood MarketingConsumer BehaviorConsumer ResearchNutritionManagementFood ChoiceFood Quality

Publications per year

2016–2024

5

Publications

5

Non-Muslim Consumers’ Halal Food Product Acceptance Model

Mas Wahyu Wibowo, Fauziah Ahmad · Procedia Economics and Finance · 2016 · 90 citations · Full text

Customer Satisfaction, Food Marketing, Buying Behavior +15

Halal food credence: do the Malaysian non-Muslim consumers hesitate?

Mas Wahyu Wibowo, Dudi Permana, Ali Hanafiah et al. · Journal of Islamic marketing · 2020 · 36 citations

Halal Food Credence, Nutrition, Consumer Research +18

How education level polarizes halal food purchase decision of Indonesian millennials

Mas Wahyu Wibowo, Auditia Lintang Sari Putri, Ali Hanafiah et al. · Journal of Islamic marketing · 2021 · 33 citations

Consumer Study, Millennial Consumers, Consumer Research +19

The impact of digital transformation for sustainable business: the meditating role of corporate governance and financial performance

Indra Siswanti, Hosam Alden Riyadh, Lenny Christina Nawangsari et al. · Cogent Business & Management · 2024 · 29 citations · Full text

Introducing Halal Food Knowledge to the Non-Muslim Consumers in Malaysia (Its Effect on Attitude and Purchase Intention)

Mas Wahyu Wibowo, Ali Hanafiah, Fauziah Ahmad et al. · 2020 · 12 citations · Full text

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