Statistics
Publications
3
Citations
129
H-Index
3
Active since
2010
Affiliations
Ying Liu is an author at California State University, Long Beach specializing in market segmentation, business, and segment evaluation.
Publications per year
2010–2019
3
3
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Ying Liu, Sudha Ram, Robert F. Lusch et al. · Marketing Science · 2010 · 60 citations
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