Concepedia
Statistics
Publications
5
Citations
138
H-Index
Active since
2014
Affiliations
Kyung Hee University(Current)
Korea Information Society Development Institute
Korea Research Institute for Human Settlements
Manseok Jo is an author at Kyung Hee University specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessEconomicsConsumer ChoiceTechnologyFood PolicyEconomic Analysis
Publications per year
2014–2022
Strategic Management of Cloud Computing Services: Focusing on Consumer Adoption Behavior
Jungwoo Shin, Manseok Jo, Jongsu Lee et al. · IEEE Transactions on Engineering Management · 2014 · 48 citations
A A Service, Customer Satisfaction, Business Intelligence +23
Market strategy for promoting green consumption: Consumer preference and policy implications for laundry detergent
Manseok Jo, Jungwoo Shin · International Journal of Consumer Studies · 2017 · 38 citations
Consumer Economics, Sustainable Consumption, Green Marketing +21
Impact of rebate program for energy-efficient household appliances on consumer purchasing decisions: The case of electric rice cookers in South Korea
Sung‐Yoon Huh, Manseok Jo, Jungwoo Shin et al. · Energy Policy · 2019 · 29 citations
Economics, Demand Response, Energy Management +14
Consumer preference structure of online privacy concerns in an IoT environment
Woojae Kim, Yuri Park, Jungwoo Shin et al. · International Journal of Market Research · 2022 · 12 citations
Consumer Uncertainty, Engineering, Digital Marketing +33
Ex-ante Evaluation of Economic Costs from Power Grid Blackout in South Korea
Chang-Seob Kim, Manseok Jo, Yoon‐Mo Koo · Journal of Electrical Engineering and Technology · 2014 · 11 citations · Full text
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