Concepedia

Ali Shafiq

AS

6

Publications

191

Citations

6

H-Index

2013

Active since

Affiliations

Taylor's University(Current)

International Islamic University Malaysia

Ali Shafiq is an author at Taylor's University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionAdvertisingCommunicationService QualityBrand Management

Publications per year

2013–2021

6

Publications

6

Using SERVQUAL to determine Generation Y’s satisfaction towards hoteling industry in Malaysia

Ali Shafiq, Md Imtiaz Mostafiz, Mutsumi Taniguchi · Journal of Tourism Futures · 2019 · 63 citations · Full text

Customer Satisfaction, Tourism Management, Tourist Experience +15

Beliefs about Islamic advertising: an exploratory study in Malaysia

Ali Shafiq, Ahasanul Haque, Kalthom Abdullah et al. · Journal of Islamic marketing · 2017 · 49 citations

Advertising, Thought Elicitation Technique, Data Collection +11

Multiple halal logos and Malays' beliefs: a case of mixed signals.

Ali Shafiq, A. K. M. Haque, Azizah Che Omar · International Food Research Journal · 2015 · 30 citations

East Asian Studies, Multiple Halal Logos, Religious Symbol +24

Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM

Muhammad Tahir Jan, Ali Shafiq · Journal of Islamic accounting and business research · 2021 · 25 citations · Full text

Marketing, Customer Satisfaction, Customer Experience +14

The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated

Muhammad Tahir Jan, Kalthom Abdullah, Ali Shafiq · 2013 · 13 citations

Customer Experience, Customer Satisfaction, Malaysia Investigated +19

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