Concepedia
Statistics
Publications
7
Citations
99
H-Index
Active since
2015
Affiliations
Catholic University of Zimbabwe(Current)
Africa University
National University of Science and Technology
University of Zimbabwe
Farai Chigora is an author at Catholic University of Zimbabwe specializing in brand management, customer loyalty, and tourism marketing.
Publications per year
2015–2023
Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe
Brighton Nyagadza, Gideon Mazuruse, Asphat Muposhi et al. · Tourism Critiques Practice and Theory · 2022 · 28 citations · Full text
Management, Hospitality Management, Marketing +14
Agritourism: a source for socio-economic transformation in developing economies
Promise Zvavahera, Farai Chigora · Qeios · 2023 · 17 citations · Full text
Social Sciences, Agricultural Economics, Entrepreneurship +13
Revisiting nation branding: An infrastructure financing perspective in Zimbabwe
Farai Chigora, Tonderai Kapesa, Paul Svongoro · International Journal of Financial Accounting and Management · 2021 · 13 citations · Full text
Planning, Infrastructure Planning, Brand Management +14
Entrepreneurship: An Engine for Economic Growth
Promise Zvavahera, Farai Chigora, Roselyn Tandi · International Journal of Academic Research in Business and Social Sciences · 2018 · 11 citations · Full text
Social Sciences, Economics, Entrepreneurship +12
Be Green and You are Branded: Case of Small to Medium Enterprises in Zimbabwe Tourism Sector
Farai Chigora, Promise Zvavahera · Journal of Entrepreneurship and Business Innovation · 2015 · 10 citations · Full text
Management, Sustainability Management, Tourism Management +15
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