Concepedia
Statistics
Publications
8
Citations
389
H-Index
Active since
2007
Affiliations
University of Hawaii System(Current)
University of Hawaiʻi at Mānoa
York University
University of Nebraska–Lincoln
Lancaster University
Xin Zhao is an author at University of Hawaii System specializing in social sciences, consumer behavior, and consumer culture.
Publications per year
2007–2024
Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition
Xin Zhao, Russell W. Belk · Journal of Consumer Research · 2008 · 191 citations
Social Sciences, Communication, Political Science +14
Group Buying: A Strategic Form of Consumer Collective
Jeff Jianfeng Wang, Xin Zhao, Juan Li · Journal of Retailing · 2013 · 76 citations
Social Sciences, Marketing, Collective Behavior +13
Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization in<i>Yuefenpai</i>
Xin Zhao, Russell W. Belk · Journal of Advertising · 2008 · 54 citations
Social Sciences, Communication, Cultural Studies +16
Live From Shopping Malls: Blogs and Chinese Consumer Desire
Xin Zhao, Russell W. Belk · ACR North American Advances · 2007 · 23 citations
Social Sciences, Communication, Cultural Studies +17
Team Purchase: A Case of Consumer Empowerment in China
Jeff Jianfeng Wang, Xin Zhao, Juan Li · Journal of Consumer Affairs · 2011 · 13 citations
Management, Marketing, Marketing Management +17
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