Concepedia
Statistics
Publications
1
Citations
58
H-Index
Active since
1993
Jack Sutcliffe is an author specializing in brand name equity, brand name strategy, and brand portfolio management.
Publications per year
1993–1993
‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’
Jack Sutcliffe · Journal of Brand Management · 1993 · 58 citations
Business, Marketing, Marketing Management +14
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