Concepedia
Statistics
Publications
10
Citations
496
H-Index
Active since
2009
Affiliations
Pukyong National University(Current)
Chosun University
Inha University
Yonsei University
Seongho Kang is an author at Pukyong National University specializing in management, business, and consumer research.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionBrandingBrand ManagementOrganizational BehaviorPsychology
Publications per year
2009–2023
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective
Seongho Kang, Won‐Moo Hur · Corporate Social Responsibility and Environmental Management · 2011 · 217 citations
Customer Satisfaction, Green Marketing, Digital Marketing +23
Employees’ Perceptions of Corporate Social Responsibility and Job Performance: A Sequential Mediation Model
Inyong Shin, Won‐Moo Hur, Seongho Kang · Sustainability · 2016 · 115 citations · Full text
Job Performance, Sequential Mediation Model, Education +21
The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India
Won‐Moo Hur, Seongho Kang, Minsung Kim · Cross Cultural Management An International Journal · 2015 · 40 citations
Customer Satisfaction, Business Culture, International Marketing +24
Hidden Roles of CSR: Perceived Corporate Social Responsibility as a Preventive against Counterproductive Work Behaviors
Inyong Shin, Won‐Moo Hur, Minsung Kim et al. · Sustainability · 2017 · 24 citations · Full text
Counterproductive Work Behaviors, Social Psychology, Hidden Roles +22
The moderating role of socio-demographics on smartphone adoption
Seongho Kang, Won‐Moo Hur, Minhee Son · International Journal of Mobile Communications · 2014 · 23 citations
Customer Satisfaction, Digital Marketing, Consumer Research +27
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