Concepedia
Statistics
Publications
8
Citations
248
H-Index
Active since
2013
Affiliations
Universitas Patria Artha(Current)
Institut Bisnis dan Informatika Kesatuan
Universitas Informatika dan Bisnis Indonesia
Mumuh Mulyana is an author at Universitas Patria Artha specializing in business, marketing, and structural equation modeling.
Top concepts
BusinessMarketingEducationManagementService QualityMarketing StrategyCustomer SatisfactionStructural Equation ModelingDesignPsychology
Publications per year
2013–2021
Persepsi Mahasiswa Atas Penggunaan Aplikasi Perkuliahan Daring Saat Wabah Covid-19
Mumuh Mulyana, Bambang Hengky Rainanto, Danti Astrini et al. · JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) · 2020 · 57 citations · Full text
Formulation of The Green Marketing Development Strategy for the Body Shop Botani Square Bogor
Puput Fauziah, Mumuh Mulyana · 2018 · 50 citations
Green Marketing, Consumer Research, Brand Strategy +16
Membangun Kepuasan Mahasiswa Pengguna Laboratorium Komputer
Lukman Hidayat, Mumuh Mulyana, Marwan Effendy · JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) · 2018 · 39 citations · Full text
Customer Satisfaction, Quality Of Life, Labor Process Studies +15
Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian
Priccila Natalia, Mumuh Mulyana · Zenodo (CERN European Organization for Nuclear Research) · 2014 · 38 citations · Full text
Analisis Pengaruh Kualitas Pelayanan Perpustakaan Terhadap Kepuasan dan Hubungannya dengan Loyalitas Mahasiswa
Yulia Nurendah, Mumuh Mulyana · Jurnal Ilmiah Manajemen Kesatuan · 2013 · 30 citations · Full text
Customer Satisfaction, Student Satisfaction, Service Quality +10
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