Concepedia

Bangwool Han

BH

Statistics

Publications

4

Citations

123

H-Index

4

Active since

2018

Affiliations

Jeonbuk National University(Current)

Bangwool Han is an author at Jeonbuk National University specializing in management, marketing, and consumer decision making.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingBrand ManagementDigital MarketingPurchase IntentionInteractive Marketing

Publications per year

2018–2022

4

Publications

4

Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea

Bangwool Han, Minho Kim, Jaehoon Lee · Journal of Korea Trade · 2018 · 68 citations

Customer Satisfaction, Behavioral Intention, Consumer Uncertainty +22

Hofstede’s Collectivistic Values and Sustainable Growth of Online Group Buying

Bangwool Han, Minho Kim · Sustainability · 2019 · 26 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +21

The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioning

Bangwool Han · Journal of Product & Brand Management · 2022 · 19 citations

International Marketing, Consumer Research, Brand Strategy +20

Interaction of the underdog with equality and scarcity

Bangwool Han, Minho Kim · Marketing Intelligence & Planning · 2019 · 10 citations

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