1
Publications
169
Citations
1
H-Index
2003
Active since
W StraubDetmar is an author specializing in trust, interactive marketing, and business.
Top concepts
ArtsTrustBusinessMarketingE-commerceManagementTechnologyCommunicationUser ExperienceConsumer Research
Publications per year
2003–2003
1
1
Trust and TAM in online shopping
GefenDavid, KarahannaElena, W StraubDetmar · MIS Quarterly · 2003 · 169 citations
Distinct Interaction, Digital Marketing, Business Intelligence +21
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