Concepedia

Yan Yang

YY

15

Publications

512

Citations

12

H-Index

2011

Active since

Affiliations

East China University of Science and Technology(Current)

University of Macau

Shanghai University

Shandong Normal University

Yan Yang is an author at East China University of Science and Technology specializing in marketing, social sciences, and management.

Top concepts

MarketingSocial SciencesManagementPsychologyConsumer ResearchBehavioral ScienceBusinessSocial IdentityConsumer BehaviorSocial Psychology

Publications per year

2011–2024

15

Publications

15

From Awe to Ecological Behavior: The Mediating Role of Connectedness to Nature

Yan Yang, Hu Jing, Fengjie Jing et al. · Sustainability · 2018 · 143 citations · Full text

Mediating Role, Social Psychology, Affective Neuroscience +21

The concept of consumer vulnerability: Scale development and validation

Hua Shi, Jing Feng, Yan Yang et al. · International Journal of Consumer Studies · 2017 · 49 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

Awe, spirituality and conspicuous consumer behavior

Hu Jing, Yan Yang, Fengjie Jing et al. · International Journal of Consumer Studies · 2018 · 49 citations

Behavioral Decision Making, Value Theory, Consumer Research +18

Travel arrangement as a moderator in image–satisfaction–behavior relations

Xiaoming Liu, Jun Li, Yan Yang · Journal Of Vacation Marketing · 2015 · 47 citations

Customer Satisfaction, Tourism Performance, Tourism Supply +19

Self-diminishing effects of awe on consumer forgiveness in service encounters

Yan Yang, Hu Jing · Journal of Retailing and Consumer Services · 2021 · 41 citations

Customer Satisfaction, Behavioral Decision Making, Prosocial Behavior +11

Rows per page

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