Concepedia

Krisztina Rita Dörnyei

KR

7

Publications

240

Citations

7

H-Index

2015

Active since

Affiliations

International Business School(Current)

Corvinus University of Budapest

Aarhus University

Krisztina Rita Dörnyei is an author at International Business School specializing in marketing, health sciences, and management.

Top concepts

MarketingHealthDesignManagementConsumer ResearchBrandingFood QualityFood SystemsSupply ChainCommunication

Publications per year

2015–2023

7

Publications

7

Sustainable food packaging: An updated definition following a holistic approach

Krisztina Rita Dörnyei, Ilke Uysal‐Unalan, Victoria Krauter et al. · Frontiers in Sustainable Food Systems · 2023 · 66 citations · Full text

Food Packaging, Sustainable Food Packaging, Sustainable Food System +25

Why do not you read the label? – an integrated framework of consumer label information search

Krisztina Rita Dörnyei, Tamás Gyulavári · International Journal of Consumer Studies · 2015 · 60 citations

Product Labeling, Consumer Study, Consumer Research +20

When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness

Krisztina Rita Dörnyei, Renaud Lunardo · Journal of Business Research · 2021 · 33 citations

Customer Satisfaction, Emotional Value, Behavioral Decision Making +13

Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic

Krisztina Rita Dörnyei · Journal of Consumer Marketing · 2020 · 30 citations

Consumer Research, Brand Strategy, Product Management +23

Marketing Professionals’ Views on Online Advertising Fraud

Krisztina Rita Dörnyei · Journal of Current Issues & Research in Advertising · 2020 · 18 citations

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