Jayani Chamarika Athapaththu

Publications

119

Citations

H-Index

2018

Active since

Affiliations

University of Sri Jayewardenepura(Current)

Jayani Chamarika Athapaththu is an author at University of Sri Jayewardenepura specializing in interactive marketing, customer satisfaction, and purchase intention.

ORCID

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCustomer SatisfactionInteractive Marketing

Publications per year

2018–2018

Publications

Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce

Jayani Chamarika Athapaththu, D. Kulathunga · International Business Research · 2018 · 92 citations · Full text

Factors Affecting Online Purchase Intention: A Study Of Sri Lankan Online Customers

Jayani Chamarika Athapaththu, K.M.S. Dushyantha Kulathunga · International journal of scientific and technology research · 2018 · 27 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +10

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