Concepedia

Yi‐Chun Ho

YH

10

Publications

715

Citations

10

H-Index

2017

Active since

Affiliations

George Washington University(Current)

University of Washington

Pennsylvania State University

University of Science and Technology Beijing

Tsinghua University

Yi‐Chun Ho is an author at George Washington University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchEconomicsConsumer BehaviorDigital MarketingInteractive MarketingSearch CostsSocial Media

Publications per year

2017–2021

10

Publications

10

Disconfirmation Effect on Online Rating Behavior: A Structural Model

Yi‐Chun Ho, Junjie Wu, Yong Tan · Information Systems Research · 2017 · 183 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23

Investor Platform Choice: Herding, Platform Attributes, and Regulations

Yang Jiang, Yi‐Chun Ho, Xiangbin Yan et al. · Journal of Management Information Systems · 2018 · 151 citations

Building the Momentum: Information Disclosure and Herding in Online Crowdfunding

Shengsheng Xiao, Yi‐Chun Ho, Hai Che · Production and Operations Management · 2021 · 82 citations

Backer Contributions, Communication, Journalism +20

Online Cash-back Shopping: Implications for Consumers and e-Businesses

Yi‐Chun Ho, Yi‐Jen Ho, Yong Tan · Information Systems Research · 2017 · 64 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +23

What’s in a “Username”? The Effect of Perceived Anonymity on Herding in Crowdfunding

Yang Jiang, Yi‐Chun Ho, Xiangbin Yan et al. · Information Systems Research · 2021 · 62 citations

Marketing, Perceived Anonymity, Social Identity +15

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