Concepedia

Yi‐Jen Ho

YH

Statistics

Publications

6

Citations

287

H-Index

6

Active since

2009

Affiliations

Pennsylvania State University(Current)

University of California, Irvine

University of Hong Kong

George Washington University

Yi‐Jen Ho is an author at Pennsylvania State University specializing in management, interactive marketing, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessConsumer ResearchDigital MarketingEconomicsSearch CostsSocial InfluenceConsumer Behavior

Publications per year

2009–2022

6

Publications

6

Popularity or Proximity: Characterizing the Nature of Social Influence in an Online Music Community

Sanjeev Dewan, Yi‐Jen Ho, Jui Ramaprasad · Information Systems Research · 2017 · 130 citations

Music, Digital Marketing, Social Influence +17

Online Cash-back Shopping: Implications for Consumers and e-Businesses

Yi‐Chun Ho, Yi‐Jen Ho, Yong Tan · Information Systems Research · 2017 · 64 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +23

Distance and Local Competition in Mobile Geofencing

Yi‐Jen Ho, Sanjeev Dewan, Yi‐Chun Ho · Information Systems Research · 2020 · 42 citations

Marketing Analytics, Digital Marketing, Targeted Advertising +24

Fun Shopping: A Randomized Field Experiment on Gamification

Yi‐Jen Ho, Siyuan Liu, Lei Wang · Information Systems Research · 2022 · 20 citations · Full text

Spotlight Gamification, Behavioral Decision Making, Game Theory +22

Using Open Web APIs in Teaching Web Mining

Hsinchun Chen, Xin Li, Michael Chau et al. · IEEE Transactions on Education · 2009 · 18 citations

Web Mining, Engineering, Information Retrieval +14

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