Concepedia

Padmini Patwardhan

PP

11

Publications

303

Citations

10

H-Index

1964

Active since

Affiliations

Winthrop University(Current)

Southern Illinois University Carbondale

Texas Tech University

Mudra Institute of Communications Ahmedabad

Padmini Patwardhan is an author at Winthrop University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchArtsAdvertisingCommunicationSocial SciencesInteractive MarketingCulture

Publications per year

1964–2016

11

Publications

11

Internet Dependency Relations and Online Consumer Behavior

Padmini Patwardhan, Jin Yang · Journal of Interactive Advertising · 2003 · 103 citations

Internet Science, Digital Marketing, Consumer Research +18

Understanding Media Satisfaction: Development and Validation of an Affect-Based Scale

Padmini Patwardhan, Yang Jin, Hemant Patwardhan · Atlantic Journal of Communication · 2011 · 30 citations

Customer Satisfaction, Affective Design, Affective Variable +19

Multinational corporations and public relations in a historically resistant host culture

Nilanjana Bardhan, Padmini Patwardhan · Journal of Communication Management · 2004 · 29 citations

Business Culture, Public Relations Activities, Multinational Enterprise +21

Exposure, Involvement and Satisfaction with Online Activities

Padmini Patwardhan · Gazette (Leiden Netherlands) · 2004 · 27 citations

Customer Satisfaction, Engineering, Consumer Research +20

When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes

Hemant Patwardhan, Padmini Patwardhan · Journal of Promotion Management · 2016 · 26 citations

Entertainment Marketing, Consumer Uncertainty, Behavioral Decision Making +23

Rows per page

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