Padmini Patwardhan - Concepedia

Author

Padmini Patwardhan

Winthrop University

Also Known As

P K Patwardhan, P. K. Patwardhan, P.K. Patwardhan, Padmini Patwardhan

Publications

340

Citations

H-Index

Concepts

All Affiliations

Winthrop University Southern Illinois University Carbondale Texas Tech University Mudra Institute of Communications Ahmedabad

About

Padmini Patwardhan is an author at Winthrop University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	191
2	Business	4	4	76
3	Arts	3	3	145
4	Engineering	2	2	44
5	Language Studies	1	1	14

Padmini Patwardhan

Publications

303

Citations

H-Index

Page 1

	Year	Citations
Internet Dependency Relations and Online Consumer Behavior Padmini Patwardhan, Jin Yang Journal of Interactive Advertising Internet ScienceDigital MarketingConsumer ResearchSocial InfluenceCommunication	2003	103
Understanding Media Satisfaction: Development and Validation of an Affect-Based Scale Padmini Patwardhan, Yang Jin, Hemant Patwardhan Atlantic Journal of Communication Customer SatisfactionAffective DesignAffective VariableDifferent MediaCommunication	2011	30
Multinational corporations and public relations in a historically resistant host culture Nilanjana Bardhan, Padmini Patwardhan Journal of Communication Management Business CulturePublic Relations ActivitiesMultinational EnterprisePublic RelationsGlobal Studies	2004	29
Exposure, Involvement and Satisfaction with Online Activities Padmini Patwardhan Gazette (Leiden Netherlands) Customer SatisfactionEngineeringConsumer ResearchCommunicationOnline Entertainment	2004	27
When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes Hemant Patwardhan, Padmini Patwardhan Journal of Promotion Management Entertainment MarketingConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Study	2016	26
Rational Integrative Model of Online Consumer Decision Making Padmini Patwardhan, Jyotika Ramaprasad Journal of Interactive Advertising	2005	24
Spectrum stabilization with variable reactance gain control Padmini Patwardhan Nuclear Instruments and Methods EngineeringRobust ControlStabilization TechniqueVibration ControlLinear Control	1964	17
One region, two worlds? Cultural values in Chinese and Indian TV commercials Hong Cheng, Padmini Patwardhan Asian Journal of Communication Cultural ValuesEast Asian StudiesInternational MarketingCultural RelationConsumer Research	2010	14
Worlds apart or a part of the world? Public relations issues and challenges in India Padmini Patwardhan, Nilanjana Bardhan Public Relations Review Political GeographyPolitical Public RelationsInternational RelationsArtsPublic Relations Issues	2014	12
Insights on Account Planning: A View from the Indian Ad Industry Padmini Patwardhan, Hemant Patwardhan, Falguni Vasavada-Oza Journal of Current Issues & Research in Advertising Accounting PracticeIndian Ad IndustryStrategic ThinkingRetail BankingManagement	2009	11

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