Concepedia

Ai‐Yun Hsieh

AH

Statistics

Publications

6

Citations

236

H-Index

6

Active since

2006

Affiliations

National Taiwan University of Science and Technology(Current)

Chinese Culture University

DePaul University

Kyung Hee University

National Yang Ming Chiao Tung University

Ai‐Yun Hsieh is an author at National Taiwan University of Science and Technology specializing in marketing, business, and advertising psychology.

Publications per year

2006–2018

6

Publications

6

What consumers see when time is running out: Consumers’ browsing behaviors on online shopping websites when under time pressure

Ai‐Yun Hsieh, Yujong Hwang · Computers in Human Behavior · 2016 · 62 citations

Business, Information Systems, Marketing +13

Speech or silence

Pin Luarn, Ai‐Yun Hsieh · Online Information Review · 2014 · 44 citations

Social Sciences, Communication, Social Psychology +11

Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior

Ai‐Yun Hsieh, Yujong Hwang · Computers in Human Behavior · 2018 · 36 citations

Business, Marketing, Marketing Management +14

Quartz crystal microbalance sensor based on nanostructured IrO2

C.J. Liu, Ai‐Yun Hsieh, Hsuan-Chen Chang et al. · Sensors and Actuators B Chemical · 2006 · 35 citations

Engineering, Materials Engineering, Materials Science +14

Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising

Ai‐Yun Hsieh, Yu‐Ping Chiu · Electronic Commerce Research and Applications · 2014 · 30 citations

Business, Marketing, Marketing Management +16

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