Kai Huotari

Defining gamification

Kai Huotari, Juho Hamari · 2012 · 1.1K citations

Business, Marketing, Marketing Management +9

A definition for gamification: anchoring gamification in the service marketing literature

Kai Huotari, Juho Hamari · Electronic Markets · 2016 · 1K citations · Full text

Business, Marketing, Marketing Management +8

"Gamification" from the perspective of service marketing

Kai Huotari, Juho Hamari · 2011 · 90 citations

Business, Marketing, Marketing Management +11

Challenges to Participation in the Sharing Economy: The Case of Local Online Peer-to-Peer Exchange in a Single Parents’ Network

Airi Lampinen, Kai Huotari, Coye Cheshire · Interaction design & architecture(s)/ID&A Interaction design & architecture(s) · 2015 · 47 citations · Full text

Social Sciences, Sociology, Communities Of Practice +16

Glitter

Kimra McPherson, Kai Huotari, Fa‐Chang Cheng et al. · 2012 · 21 citations

Social Sciences, Communication, Social Psychology +17