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A-Fen Huang

AH

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Publications

2

Citations

389

H-Index

2

Active since

2017

Affiliations

National Taipei University(Current)

A-Fen Huang is an author at National Taipei University specializing in brand image, brand management, and consumer behavior.

Publications per year

2017–2018

2

Publications

2

Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Yu‐Shan Chen, Yu‐Shan Chen, A-Fen Huang et al. · Total Quality Management & Business Excellence · 2018 · 257 citations

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The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Yu‐Shan Chen, Shu‐Tzu Hung, Ting‐Yu Wang et al. · Sustainability · 2017 · 132 citations · Full text

, , +8

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