Chatchai Pitsaphol

Publications

Citations

H-Index

2014

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Chatchai Pitsaphol is an author at Huazhong University of Science and Technology specializing in customer satisfaction, marketing strategy, and consumer research.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyCommunicationBrand StrategyBrand AwarenessBrand Management

Publications per year

2014–2014

Publications

Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework

Jing Zhang, Rizwan Shabbir, Chatchai Pitsaphol et al. · International Journal of Business and Management · 2014 · 27 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

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