Concepedia

Eric Yeboah-Asiamah

EY

Statistics

Publications

3

Citations

55

H-Index

3

Active since

2015

Affiliations

University of Ghana(Current)

University of Education, Winneba

Eric Yeboah-Asiamah is an author at University of Ghana specializing in marketing management, business, and marketing.

ORCID

Publications per year

2015–2018

3

Publications

3

The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry

Eric Yeboah-Asiamah, Daniel M. Quaye, Simon Gyasi Nimako · African Journal of Economic and Management Studies · 2016 · 22 citations

, , +15

Implicit and explicit loyalty: the role of satisfaction, trust and brand image in mobile telecommunication industry

Eric Yeboah-Asiamah, Simon Gyasi Nimako, Daniel M. Quaye et al. · International Journal of Business and Emerging Markets · 2015 · 17 citations

, , +12

Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?

Eric Yeboah-Asiamah, Bedman Narteh, Mahmoud Abdulai Mahmoud · Journal of African Business · 2018 · 16 citations

, , +13

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