Concepedia

Mochammad Mukti Ali

MM

5

Publications

148

Citations

5

H-Index

2019

Active since

Affiliations

Mercu Buana University(Current)

Mochammad Mukti Ali is an author at Mercu Buana University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessMarketing StrategyConsumer Decision MakingHealth

Publications per year

2019–2021

5

Publications

5

Analysis of the Effects of Perceived Ease of Use and Perceived Usefulness on Consumer Attitude and Their Impacts on Purchase Decision on PT Tokopedia In Jabodetabek

Fandy Gunawan, Mochammad Mukti Ali, Arissetyanto Nugroho · European Journal of Business Management and Research · 2019 · 58 citations · Full text

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +15

Pembeda Konsumen Dalam Memilih Tempat Belanja Offline Vs Online

Dede Suleman, Hapzi Ali, Dewi Nusraningrum et al. · Jurnal Ecodemica Jurnal Ekonomi Manajemen dan Bisnis · 2020 · 52 citations · Full text

Customer Satisfaction, Internet Science, Digital Marketing +17

Information Effect on Organic Vegetable Purchase Interest through Consumer Preferences and Awareness

Rabi�atul Adawiyah, Mukhamad Najib, Mochammad Mukti Ali · Journal of Asian Finance Economics and Business · 2021 · 17 citations · Full text

Food Choice, Consumer Preferences, Food Marketing +10

FACTOR AFFECTING BUSINESS SUSTAINABILITY OF SMALL AND MEDIUM COFFEE SHOP

Binagusto Mochammad, Mukhamad Najib, Mochammad Mukti Ali · 2020 · 11 citations · Full text

STRATEGI PENINGKATAN KEPUASAN KONSUMEN JAHE SANG JAWARA DI MASA PANDEMI COVID-19 DENGAN PENDEKATAN IMPORTANCE PERFORMANCE ANALYSIS

Arif Dzulfikar, Siti Jahroh, Mochammad Mukti Ali · Jurnal Aplikasi Bisnis dan Manajemen · 2021 · 10 citations · Full text

Marketing Analytics, Customer Satisfaction, Consumer Study +23

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