Concepedia

Fandy Gunawan

FG

1

Publications

58

Citations

1

H-Index

2019

Active since

Affiliations

Mercu Buana University(Current)

Fandy Gunawan is an author at Mercu Buana University specializing in interactive marketing, customer satisfaction, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer Decision Making

Publications per year

2019–2019

1

Publications

1

Analysis of the Effects of Perceived Ease of Use and Perceived Usefulness on Consumer Attitude and Their Impacts on Purchase Decision on PT Tokopedia In Jabodetabek

Fandy Gunawan, Mochammad Mukti Ali, Arissetyanto Nugroho · European Journal of Business Management and Research · 2019 · 58 citations · Full text

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +15

Rows per page

1–1 of 1