Statistics
Publications
2
Citations
89
H-Index
2
Active since
1993
Affiliations
University of Pennsylvania(Current)
William Koehler is an author at University of Pennsylvania specializing in social psychology, strategic marketing, and public opinion toward sexual minorities.
Publications per year
1993–2017
2
2
Marketing to the baby bust generation
Paul Herbig, William Koehler, Ken Day · Journal of Consumer Marketing · 1993 · 67 citations
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