1
Publications
221
Citations
1
H-Index
2020
Active since
Affiliations
Jiun-Chi Tzeng is an author at National Taichung University of Science and Technology specializing in interactive marketing, consumer engagement, and social innovation.
Top concepts
BusinessMarketingInnovationManagementConsumer ResearchSocial InnovationConsumer EngagementCustomer SatisfactionInteractive Marketing
Publications per year
2020–2020
1
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