Concepedia

Samart Powpaka

SP

10

Publications

425

Citations

10

H-Index

1996

Active since

Affiliations

Chinese University of Hong Kong(Current)

Guizhou University of Finance and Economics

Samart Powpaka is an author at Chinese University of Hong Kong specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBrand StrategyBrand ManagementConsumer BehaviorBrandingMotivation

Publications per year

1996–2021

10

Publications

10

The role of outcome quality as a determinant of overall service quality in different categories of services industries: an empirical investigation

Samart Powpaka · Journal of Services Marketing · 1996 · 144 citations

Total Quality Management, Customer Satisfaction, Outcome Measurement +13

Factors Affecting Managers' Decision to Bribe: An Empirical Investigation

Samart Powpaka · Journal of Business Ethics · 2002 · 84 citations

Effect of corporate social responsibility motives on purchase intention model: An extension

Sunee Wongpitch, Nawin Minakan, Samart Powpaka et al. · Kasetsart Journal of Social Sciences · 2016 · 50 citations · Full text

Customer Satisfaction, Socially Responsible Product, Behavioral Decision Making +21

How market orientation affects female service employees in Thailand

Samart Powpaka · Journal of Business Research · 2005 · 33 citations

Gender Disparity, Employee Attitude, Gender Studies +5

Factors Affecting the Adoption of Market Orientation: The Case of Thailand

Samart Powpaka · Journal of International Marketing · 1998 · 29 citations

Market Orientation, International Marketing, Consumer Research +20

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