Concepedia

Shahin Heidari

SH

2

Publications

27

Citations

2

H-Index

2023

Active since

Affiliations

University of New Haven(Current)

Shahin Heidari is an author at University of New Haven specializing in interactive marketing, consumer engagement, and brand equity.

Top concepts

ArtsTrustBrandingBusinessMarketingManagementBrand EquitySocial MediaCommunicationBrand Awareness

Publications per year

2023–2023

2

Publications

2

Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

Shahin Heidari, Mehrnaz Zarei, Alireza Daneshfar et al. · Marketing and Management of Innovations · 2023 · 16 citations · Full text

Digital Marketing, Consumer Research, Social Media Marketing +24

The Role of SCM practices inCompetitive Advantage and Firm Performance: A Mediating Role of Supply ChainInnovation and TQM

Erfan Mehregan, Somayeh Sanaei, Mohsen Manna et al. · Tehnički glasnik · 2023 · 11 citations · Full text

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