Concepedia

Mehrnaz Zarei

MZ

2

Publications

30

Citations

2

H-Index

2023

Active since

Affiliations

University of Delaware(Current)

Mehrnaz Zarei is an author at University of Delaware specializing in management, business, and logistics.

Top concepts

BusinessManagementArtsTrustFintechBrandingLogisticsMarketingBlockchainBrand Equity

Publications per year

2023–2024

2

Publications

2

Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

Shahin Heidari, Mehrnaz Zarei, Alireza Daneshfar et al. · Marketing and Management of Innovations · 2023 · 16 citations · Full text

Digital Marketing, Consumer Research, Social Media Marketing +24

Blockchain-Driven Supply Chain Analytics and Sustainable Performance: Analysis Using PLS-SEM and ANFIS

Shervin Espahbod, Arash Tashakkori, Mahsa Mohsenibeigzadeh et al. · Sustainability · 2024 · 14 citations · Full text

Supply Chain Performance, Business Intelligence, Business Analytics +20

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