1
Publications
133
Citations
1
H-Index
1977
Active since
John D. Lett is an author specializing in brand awareness, journalism, and interactive marketing.
Top concepts
MarketingJournalismManagementAdvertisingBrand AwarenessConsumer ResearchDigital MarketingInteractive MarketingMarketing Communication
Publications per year
1977–1977
1
1
Product Sampling and Word of Mouth
John Holmes, John D. Lett · Journal of Advertising Research · 1977 · 133 citations
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