Gisela M. von Dran is an author at Syracuse University specializing in interactive marketing, human-computer interaction, and user experience.
Top concepts
DesignMarketingManagementUser ExperienceCustomer SatisfactionInteractive MarketingHuman-computer InteractionEngineeringConsumer ResearchMotivation
Publications per year
1999–2005
6
6
A two factor theory for Website design
Ping Zhang, Ruth V. Small, Gisela M. von Dran et al. · 2005 · 74 citations
Customer Satisfaction, Consumer Research, Behavioral Aspect +22
Rows per page
1–5 of 6