Dai-Yu Wu - Concepedia

Author

Dai-Yu Wu

Also Known As

Dai-Yu Wu

Publications

Citations

H-Index

Concepts

All Affiliations

Dai-Yu Wu is an author at National Chengchi University specializing in tourism, management, and interactive marketing.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	62
2	Management	1	1	62
3	Marketing	1	1	62
4	Digital Marketing	1	1	62
5	Marketing Management	1	1	62

Dai-Yu Wu

Publications

Citations

H-Index

Page 1

	Year	Citations
Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products Hsin‐Lu Chang, Yen‐Chun Chou, Dai-Yu Wu, Decision Support Systems Destination MarketingSocial MediaDigital MarketingMedia MarketingInteractive Marketing	2017	62

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