Concepedia

Dai-Yu Wu

DW

1

Publications

62

Citations

1

H-Index

2017

Active since

Affiliations

National Chengchi University(Current)

Dai-Yu Wu is an author at National Chengchi University specializing in tourism, management, and interactive marketing.

Top concepts

TourismBusinessMarketingManagementSocial MediaMedia MarketingSocial MarketingConsumer ResearchDigital MarketingMarketing Management

Publications per year

2017–2017

1

Publications

1

Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products

Hsin‐Lu Chang, Yen‐Chun Chou, Dai-Yu Wu et al. · Decision Support Systems · 2017 · 62 citations

Destination Marketing, Social Media, Digital Marketing +14

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